Continued Site Improvement

Continued Site Improvement

A continual improvement process, also often called a continuous improvement process (abbreviated as CIP or CI), is an ongoing effort to improve products, services, or processes. These efforts can seek "incremental" improvement over time or "breakthrough" improvement all at once.

Have you learned how to optimize your website for both SEO and conversions?

If not, your website isn’t working as hard as it should.

SEO and conversions might exist in separate parts of the marketing sector, but they’re inextricably linked.

If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers.

And a website optimized for conversions typically has better metrics, such as time on page and bounce rate, which means that Google might rank it higher.

The following tips and strategies will teach you how to optimize your website for both SEO and conversions so you get both of best worlds.

5 Reasons You Need to Optimize Your Website

If you’re not sure whether you need to spend the time necessary to learn how to optimize for conversions and SEO in tandem, there are plenty of reasons to set aside that time.

First, you need to know how they work together to create a leaner, more productive website.

Let’s look at five specific reasons to optimize your site immediately and to continually optimize your site as time passes.


1. Make your website useful for your specific audience

Marketers sometimes feel as though they’re at odds with Google. The search engine fails to rank their best content, for instance, or they see a huge drop in traffic after an algorithmic update.

In reality, though, your goals and Google’s are the same:

  • Serve up the best possible content for your audience
  • Create a positive website user experience
  • Prioritize content that offers significant value

You just go about it in different ways. Google’s analyzing millions of websites, while you’re analyzing your specific audience’s behaviors.

Google uses more than 200 ranking signals to decide which pieces of content appear on the first page of the search engine results. The algorithm pays careful attention to signs that a particular web page will give searchers the information they seek.

When you focus on SEO, you choose primary and latent semantic keywords related to search intent. You write content that people love to read and make sure you provide meta information to help Google better understand the copy.

If you optimize your website for conversions, you focus on guiding visitors toward a specific goal, whether it’s joining your email list or buying one of your products. Just like Google, you want to give your audience exactly what those consumers want.

Knowing how to optimize your website for SEO and conversions simultaneously furthers both of those goals and creates a better relationship between your site and the search engines.


2. Grow your organic traffic

The average business spends about 1 percent of its total revenue on advertising. If your business rakes in $1 million per year, you might spend $10,000 on advertising.

While that might seem like a small percentage, it adds up. Some industries, such as retail, spend considerably more on ads.

Attracting organic traffic through SEO, however, is free. You have to pay to develop and promote the content, but that’s not nearly as expensive as pay-per-click.

When you compare the close rate between searchers who arrive at your site via organic search and those that come via paid ads, the results are illustrative. Organic search closes at nearly 15 percent, while paid search closes at less than 2 percent.

Invest your time and, if necessary, money into growing your organic traffic. It might take longer, but the results last longer and result in more conversions.


3. Capitalize on existing traffic

When people visit your website, you don’t want them to poke around and leave. Instead, you want to make a lasting impression and encourage them to return.

Learning how to optimize your website for conversions requires an understanding of the user experience. Figure out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action (CTAs).

If someone signs up for your email list, you can contact them at a later date with offers, incentives, and more. You can also encourage visitors to follow you on social, visit your product pages, and read your blog posts.

Capitalizing on existing traffic helps improve your conversion rate because a higher percent of your organic traffic will convert. You know what offers your audience will respond to and how to present it to them in an appealing way.


4. Force your website to work harder

Anyone can build a website — even a beautiful website — but far fewer can create a website that reliably produces conversions. After all, the average conversion rate across all industries is less than 2.5 percent.

You want your audience to convert at much higher rates. To do so, you have to study your audience closely and give them what they need and expect.

If you’ve done the research and applied the data to your site, you can expect a jump in conversion rates. The people who visit your site find what they need quickly and appreciate your brand for providing it. Brand loyalty results.

SEO always comes first, though. Without traffic, you can’t have conversions. Create a site with valuable, sticky content and plenty of opportunities for visitors to convert.


5. Give your audience what they want and expect

Imagine this scenario:

You have an e-commerce site that sells shoes. A customer needs a new pair of running shoes and conducts a Google search for the best shoes for runners. You’ve written a long, in-depth blog post about choosing running shoes, including brand recommendations and information for different types of runners.

The visitor reads the article. In the end, you have a lead magnet that offers a free sizing and fit chart for runners. All the visitor has to do is sign up for your email list.

You send the lead magnet immediately to the visitor. A few days later, you send out a coupon code for your online store along with images of running shoes. The customer realizes you have what meets his or her needs, and the discount incentivizes an immediate sale.

As you can see, SEO and conversion rate optimization work hand-in-hand. If you meet your audience’s expectations and help them find what they want, you’ll secure a customer.


How to Optimize your Website for SEO in 8 Simple Steps

If SEO and conversions go together, you know you have to start somewhere. Begin by boosting the SEO on your website so you draw more traffic.

The following steps will set you up for success in terms of SEO. You can then turn your focus to conversions while continuing to update and release new content.


1. Analyze all of your website data

One piece of data by itself might not tell you anything, but when you collect lots of data, you start to notice patterns.

If a few people visit your site and fail to click on your CTA, you might not have a problem.

However, if a large percentage of visitors ignore your CTA, you might need to make some adjustments.

User behavior reports and Google Search Console traffic data help paint a clear picture. User behavior reports, for instance, show you how people behave once they land on your site, while GSC data tracks key metrics, such as the number of sessions, number of unique sessions, bounce rate, and more.

Analyze the data for specific patterns. Referral sources can tell you a lot about your audience. How are people finding your site? Look for pages that get more traffic and more conversions than others. Reverse-engineer that page’s success to replicate it across your site.

2. Conduct thorough keyword research

Years ago, you could pick a keyword out of thin air, write a 300-word article, and rank for that keyword the next day. SEO doesn’t work like that anymore.

Tools like Ubersuggest help you find keywords related to your business and niche. Use it to find long-tail keywords that fit with your prospective customers’ user intent. Think about why they would search for a particular keyword and what they would hope to find on a page about it.

Start with a broad keyword. For instance, maybe you offer dog boarding, so you begin with a keyword like “dog kennels.”

Ubersuggest will provide you with a list of keywords that you can filter in several ways. You’re looking for long-tail keywords you can use to attract a specific audience.

Do this over and over again as you create more pages for your site. Write long, in-depth articles that provide as much information on the topic as possible.

3. Produce long and value-rich content

According to Buffer, the ideal length for a blog post is 1,600 words. That’s just a starting point, though.

Before you decide on the optimum length for your content, Google your primary keyword and visit the top 10 results in the SERPs. Are some of those pages longer than 1,600 words? Then yours should be, too.

Length isn’t everything. However, it sends a signal to Google that you’re providing more information. If lots of people spend a long time on that page — reading to the very end — you’re more likely to rank higher.

4. Optimize for on-page SEO

On-page SEO tells you how to optimize your website when you’re building specific pages. Factors like headlines, subheadlines, URL slugs, and meta tags fall into this category.

Use your primary keyword in your headline, preferably as close to the beginning as possible. It should also appear in the slug and at least one subheadline. Throughout the body copy, aim for .5 percent to 2.5 percent. Try not to go over the higher end to avoid looking like a keyword stuffer.

Sprinkle your primary and related keywords throughout your body copy, subheadlines, and image alt text. Include plenty of context for each so Google accurately understands what you’re talking about.

5. Optimize for off-page SEO

Off-page SEO — also called off-site SEO — refers to the ways in which you optimize your website via external means. Guest blogging, social media activity, influencer marketing, and brand mentions can all improve your site’s SEO.

We’ll talk specifically about backlinks a little later, but links, in general, can make a big difference in SEO. You don’t want to get links from small, low-authority sites. They won’t help (and they can hurt). Instead, you want to target well-respected publications when researching backlinks.

6. Optimize the website for mobile

With more and more people accessing websites via mobile devices, you don’t want to leave those potential conversions out in the cold. Furthermore, Google has launched the mobile-first index, which means you might rank better if you focus on mobile friendliness.

Responsive design offers the easiest solution. You can download free and premium WordPress themes that have responsive design built in, which means you don’t have to worry about adding any extra code.

7. Speed up the pages

Page speed matters when it comes to both SEO and conversions.

If you visit a website that takes forever to load, you’ll likely click the “back” button and look for something else. Similarly, if you’re filling out a form that refuses to submit due to slow speed, you’ll eventually give up.

Google’s PageSpeed Insights gives you valuable insight into how fast your site loads across all devices and what specific things you can fix to make your site faster.

8. Get quality backlinks

Backlinks are a prime factor in helping your website rank better.

When high-quality sites link to yours, Google interprets the link as a signal of your site’s credibility. As you build a solid backlink profile, your pages will climb up the ranks.

Getting quality backlinks takes effort, but you’ll see results. Consider emailing influencers and other blogs in your niche. Share your article with them and point them to a page where you’ve shared a piece of their content.

Bonus SEO backlinks come from .GOV sites and .EDU sites. XSS – How to get 20 .gov links in 20 minutes @ MOZ.COM  10 Ideas For Getting .Edu Links @ Search Engine Journal


Can SEO Improve Your Website Conversions?

Now that we’ve covered improving your SEO, what happens to your conversions?

Can SEO Improve Your Website Conversions?
Now that we’ve covered improving your SEO, what happens to your conversions?

You won’t see results right away. Rankings take time to build, especially with the plethora of content that exists online, so you have to work hard to build quality content, attract backlinks, and establish credibility with Google.

However, you should start preparing for conversions now. If you know how to optimize your website, you can immediately see greater conversions even if you have low traffic.

SEO improves conversions by directing the right searchers to your content. If you make a page’s purpose clear, Google can rank it accurately based on search intent on the part of the consumer.

Additionally, writing longer, more value-driven articles increases the chances of a visitor converting. They recognize the value of what you’ve shared and become intrigued. As long as you present them with an attractive offer, you increase the chances of gaining conversions.

Optimizing Your Website for Conversions – Improve the User Experience

User experience simply means how people perceive your site relative to navigation and finding what they want. A good user experience leaves the visitor satisfied and appreciative.

To snag more conversions, focus on the smallest details. For instance, examine your homepage and identify every element, from your logo and top navigation bar to the widgets in your sidebar. If you removed one of those elements, would you harm the user experience?

If not, get rid of it. Focus on driving your traffic toward the action you want people to take.


Try User Behavior Tools to Analyze What Needs Improvement

Guesswork only goes so far when it comes to user experience. You might think an element on the page is necessary, but user behavior reports don’t bear that out.

Running user behavior reports gives you unique insights into what people do when they arrive on your website. Heatmaps, for instance, show you where the most clicking activity happens so you can position your most important elements on the page.



SEO can prove extremely complex, but knowing the basics will give you a running start.

Begin by collecting as much data as you can and conducting thorough research. Write content geared toward your audience, but make sure it’s better than your competitors’.

Create separate campaigns for on-page and off-page SEO. Make sure your site loads quickly on both desktop and mobile and that you’re attracting backlinks as much as possible.

Then figure out how to optimize your website for conversions so you don’t waste all that good traffic.

Focus on the user experience and the patterns you detect through user behavior reports. Over time, you’ll see traffic and conversions increase based on your hard work.

Furthermore, even older content can continue to work hard for you. Don’t discount your efforts as only relevant to the moment.

If you write solid evergreen content, you can attract traffic — and generate conversions — for years to come.

The majority of this report is from Neil Patel @ Crazy Egg.


Thomas Prendergast
CEO and Founder


Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 



Chris Corey

Social Media Analytics and Reporting Guide

Social Media Analytics & Reporting Guide

Markethive’s built-in analytics and metrics

Publishing content is important. But it’s also necessary to know how well your content performs and if your social media strategy is working. The only way to do that is to keep track of your social media analytics and equip yourself with the right tools and reports to do so.

Whether you’re completely new to the world of digging through social media data, or you look through Twitter and Facebook reports every day, you’re sure to get some value from these articles.


Getting Started With Social Media Analytics

There are a lot of different terms, reports, and metrics to know about when it comes to social media marketing. Looking at an engagement or competitor analytics report isn’t as valuable or helpful if you’re unsure of what you’re looking at. But not to worry. We’ve outlined some of the basics that will help you create and analyze your social media reports. How to Track and Understand Social Media Analytics @ Themanifest


The Metrics You Should Measure

You may be tracking a lot of different metrics, but which ones should your brand focus on? Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. In addition to knowing your top metrics, you also need to know where to find them. This guide will give you all the information you need. 10 Marketing Metrics You Should Always Measure @ Convince And Convert


Reach vs Impressions: Understanding Engagement Terms

Two of the most important metrics for marketers are reach and impressions. Together they paint a picture of the number of people that see your posts. Unfortunately, some marketers use the two terms interchangeably even though they’re not the same. Here’s the difference between the two, and how to track them.  Reach vs Impressions: Why You Need to Know the Difference @ cpcstrategy


Complete Guide to Hashtag Analytics

Hashtags are an important part of social media platforms like Twitter and Instagram. Learning how to properly use and analyze them can help you get a leg up on the competition. Hashtags make it easier for your content to be discovered and can get you more engagement. But you have to know which ones are the most effective. A Complete Guide to Hashtag Analytics @ SOCIALERT BLOG


Advanced Social Media Analytics

Once you have a basic understanding of the different metrics you can track, and where to find your data, the next step is putting it all into action. Data is useless if you’re not doing anything with it. In this section, we’ll go over some ways you can use social media analytics to improve your business. Social Media Analytics @ talkwalker


How to Measure Social Media ROI

Social media ROI is one of the most heavily debated topics in marketing. What’s the return on a Tweet? How are your Instagram posts impacting your bottom line? Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels. But calculating the value your brand earns from social is possible. How to Prove and Improve Social Media ROI @ HootSuit


Ultimate Guide to Social Media Competitive Analysis

Analyzing your competitors can provide insights into what your audience wants to see. You don’t have to copy their exact tactics, but there is plenty to learn from their failures and even some of their successes. But what should you look at when conducting a competitive analysis? Here’s a complete walkthrough to guide you through the process. The 5-Minute Social Media Competitive Analysis @


Social Media Statistics & Trends

Knowing your brand’s stats and data is important. But it’s also helpful to stay on top of overall social media statistics and trends. 122 Amazing Social Media Statistics from Brandwatch


Top Social Media Trends

While the core pieces of social media remain consistent, the tactics and features of different platforms change. In order to be a more effective and efficient marketer, you should stay updated with the latest social media trends. Whether it’s live video, chatbots or other new trends, social is constantly evolving. 10 Social Media Trends from SearchEngineJournal


Social Media Statistics to Bookmark

What types of Instagram posts work best? How much video is watched on Facebook? Are millennials still on Twitter? Knowing the answers to these questions can help you make better decisions like which social media platforms are best for your brand. 15 examples (Instagram) to swipe @ VendHQ. 65 Social Media Statistic to Bookmark in 2019


Social Media Demographics for Marketers

Do you know who you’re targeting on each social network? Twitter, Facebook, Instagram, Pinterest, and other networks don’t have the same exact audience. It’s important to know the demographics of each network so you can cater your content and messaging to fit. Socialmediatoday.

At Markethive, collaboration, mentoring, our own tracking tools and education programs will quickly turn you into a marketing master.


Thomas Prendergast
CEO and Founder


Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Chris Corey

Easy to Share Content How to Make Your Content Easy to Share

Easy to Share Content

How to Make Your Content Easy to Share

DO YOU have trouble getting your content shared?

There have been several studies lately that paint a downright depressing picture of how much content gets shared.

The good news is this doesn’t have to be you.

And given how low the bar is for getting shares, the tips I’ve outlined below can give you a serious edge.


Because so many marketers are so bad at getting their content shared, if you can become even decent at it, you’ll have a huge advantage.

The sad state of content shares

One of the biggest studies of content shares comes from BuzzSumo and Moz.

They found that half of all the content published gets eight shares or less.


Guys – you can beat that just with your own social media sharing.

All that would take is:

1 Facebook share

1 LinkedIn share

1 Google+ share

5 tweets

That’s not hard to do.

But it appears a lot of people just aren’t doing it.

In another study of blogging, CoSchedule found that 77% of the bloggers they surveyed share their blog posts three times or less on social media.


In my example list from earlier, the eight shares I counted mostly included sharing content just once on each platform (except for the tweets, of course).

That’s a good start, but you don’t have to stop there.

Re-share your content.

Even a month after it’s been published.

This is especially important to do if the post did well from the start.

Tools like Meet Edgar or Buffer can make re-sharing very easy.

Re-sharing also makes it easy to save time managing your social media accounts.

Don’t worry about boring your audience.

On average barely 5% of your audience sees any of your posts.

So re-sharing them – even multiple times – just means more of your audience will see them for the first time.

If you are still on the fence about this approach, read our article on How You Can Reuse Your Content in 7 Ways to learn some best practices!


It’s wild how few people do this.

According to a survey by Scoop.It, only about 30% of marketers send their content via email frequently enough to make it matter.

Even though email marketing consistently outperforms social media.

So send a newsletter with links to your latest, greatest content!

Say you wrote a lengthy blog post, created a hilarious meme, and are launching a new contest in the same week – all of that is content worth sharing.

Write up an email and send it along so your subscribers so they are in-the-know.

As long as the content is worthwhile (I’m sure it is, right?) your loyal following will be happy to hear about it.

Bonus: Add social sharing buttons and pre-formatted retweets to your emails, too. Just like you would with blog posts or other content on your site.


If you want people to share your content, you have to make it easy for them to share.

Otherwise, they won’t do anything.

So if you’re one of the few blogs that don’t already have social sharing buttons setup, go tie that down.

There are a ton of WordPress plugins and other tools and apps that let you set up social sharing buttons.

Social Warfare is a great choice.

So are Shareaholic, AddThis, and SumoMe’s social sharing app.

Once you’ve got those buttons set up, make sure they show the share counts to your site visitors.

Setting them up to show those counts will demonstrate to your visitors that other people liked your content enough to share it.

Of course, we still don’t have our Twitter share counts back. (Grrrr…)

But there are ways around that.


A tweet this CTA is another spin on “make your content easy to share.”

This time it’s for pre-formatted tweets.

There’s a bunch of free plugins that let you do this easily.

My favorite is Click To Tweet.

Here’s what one looks like on the Convince and Convert blog:


You know that content with images gets like twice the shares and re-shares, right?

If there’s no nice header image, people know they’re less likely to get their post-re-shared.

There’s a simple solution: Add a nice header image for everything you publish.

Ends up, this has some SEO benefits, too.


A basic “infographic” type graphic is great for visual sharing sites like Pinterest or Instagram

The more you can distill a post or other content into a simple visual, the more it will get shares.

Especially if you make it as useful as possible.

Take note: I’m not saying you need a full-blown infographic.

Those can be time-consuming and expensive to create.

Just a simple graphic will do.

Like this:

Not sure how to make even a simple image?

Check out Canva.

It’s designed for nondesigners.


A lot of sites do this because they don’t want to manage comments.

If you’ve made that decision, please reconsider.

Comments are valuable – you want people to be leaving their feedback.

When people leave a comment they also tend to share the content they commented on.

And you get some nice SEO benefits.

Worried about spam comments?

I hear you – some sites get over a hundred of them a day.

But stop fretting and just install Disqus.

It’s a free WordPress plugin that will tame the tidal wave of spam comments.


Ask yourself: If you came across the content on your site, and you had no affiliation with it, would you share it?

If the answer is no, then you need to be publishing better stuff.


There’s advertising, of course.

That’s one way to get your content out there.


Consider Markethive, it is a social network of entrepreneurs who can subscribe their social accounts to your Markethive blog. Boom, massive sharing on steroids

Content sharing takeaway

Far too many bloggers and marketers are giving their content promotion short shrift.

And it’s costing them – twice.

First, all that work to create their content is lost, because so few people see it.

Then all those readers – and customers – they could have gotten by sharing their content aren’t ever reached.

So that business is lost.

The solution?

Try to spend at least as much time promoting your content as you did creating it.

Even if it means you have to publish a bit less often.

Now consider Markethive’s blogs subscribe

Markethive’s Blog platform WordPress plugin makes your WordPress a huge social share hub.

Markethive turns your content and marketing into a huge broadcasting system integrated with a large social network making social share turnkey, simple and impressive.


Thomas Prendergast
CEO Founder


Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Chris Corey

Multiple Chanels How to get started on your content marketing strategy

Multiple Channels – How to get started on your content marketing strategy


Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through.

Chances are that if you’re already using social media, then you are doing content marketing to some extent. The next step is to get a strategy in place. This guide will walk you through why having a content marketing strategy is important and different ways you can get started on your own.

What is content marketing?

To begin with, content marketing is taking any type of content (digital or physical) and purposefully sending it out to your audience. Adding a strategy to this means that you’ve thought about your goals, audiences and distribution channels.

A typical content marketing plan will answer the below questions:

  • Who is your audience? These are usually based on market segments and certain types of content will target specific segments.

  • What channels will you use?

  • What metrics will you use to measure success and ROI?

  • What resources do you have?

  • What pain points will you solve?

Types of content

There are quite a few types of content out there now with new channels being developed every year. Part of being a good content marketer is being able to learn new types and be open to experimentation. Relatively new to the scene is user-generated social media content that can be used as part of your strategy.

Here’s a non-exhaustive list to help you think about what type of content your company has access to:

  • Company blog posts

  • Branded blog posts

  • User-generated content like an Instagram post

  • Videos

  • Podcasts

  • Whitepapers

  • Case studies

  • Infographics

  • Photos

  • Webinars

  • Quizzes

  • Press releases

  • News and magazine articles

Types of channels

How will you get the word out about your content? You can publish all the white papers you want but no one will see them if you’re not talking about them. For some channels, the line between content and channel blurs. For example, email newsletters are an excellent way of promoting your branded content. But, some brands also include unique content in the newsletter’s body. There is no right or wrong way to approach this. If you find that mixing it up works for your company, then go ahead and do it.

Some common channels include:

  • Email

  • Social media

  • Pamphlets

  • Search engine ads

  • Website

The most common channel is email, with 82% of marketers reporting it as the most effective. This is not-so-closely followed by social media at 54% and website/blog at 51%.

What does this mean for you? If you’re just starting out, use this as a jumping point on where to focus your beginning efforts. Start with one or two channels and expand as you feel more comfortable.

What resources are available?

Before you start diving into all of the content possibilities, take a step back and look at what resources you have available to you. Are you a marketing team of one or ten? What skill sets are already on your team? Does your marketing budget have room to hire a professional content creator?

You shouldn’t get into producing videos if you don’t have the available skills nor the budget for a videographer. Keep in mind that time is also a resource. New content types take time to learn, experiment with and create.

Next, think about who can generate this content. Don’t limit it to only the marketing team. Your sales and support teams will know what pains the customer or business goes through, too. All of the departments should have some content ideas that can be developed.

Develop your content marketing strategy

There are many ways to get started in developing your strategy. Here, we’ll offer three ways to get started. It’s possible that you’ve done some of this work already. In that case, repurpose your previous research and put it to use here.

1. Define your goals & metrics

The start of any new strategy begins with knowing what goals you have in mind. In content marketing, multiple goals are common and are often matched with content types and channels. And for each goal, you’ll need to define metrics that are used to measure success.

For example, one of your content marketing goals may be to increase your trial signups. To do this, you’d plan on creating case studies that will be published on your website and shared via social media. The case study includes text, photos, a downloadable PDF and video. Your sales team will use the link to share success studies with potential clients and your social media team will use the different media formats to repeatedly promote the case study.

This content matrix from Ninetyblack provides a graphical guide to where content can fall. The matrix may look different for your business. Quizzes are usually designed to be entertaining and can be a useful way to spread brand awareness.

2. Audit your current content

What’s working for you now? If you already have some branded content, conduct a content audit to help you understand what has and hasn’t been successful. The audit should include the actual content links and distribution channels.

Perhaps you’ve produced a few videos but they’ve only been published to YouTube. You’ve found that the audience is receptive to the videos. At this point, you may notice that a few videos have call-to-action links in the captions that lead back to your website. These videos not only were watched but people clicked on them to learn more. This discovery could potentially lead you to add more links into your captions for more cross-channel promotions.

In a Content Marketing Institute’s 2018 trends report, B2B marketers credited content creation and strategy as the top two factors in their content marketing success. Note that for content creation, it’s specified to be higher quality and more efficient. Low-quality content doesn’t cut it anymore especially if your competition is also focused on content marketing.

If your content was mostly pushed through social media channels, performing a social media audit may be beneficial to you. This way, you can see what type of content performed well and duplicate the similarities.

3. Map your customer journey

Certain types of content work best at points of a customer journey. A helpful product troubleshooting video won’t be as interesting to a potential customer in the awareness phase as it is for someone who has already purchased. Being aware that it exists, however, may help move the decision along.

This Boston Interactive checklist shows the various content types that match a customer’s purchase phase.

Remember, though, that a customer’s journey doesn’t end at the purchase. Past the purchase point, there’s still retention and support that need content marketing, too.

Bright Vessel illustrates their version of a customer journey map, indicating where each department plays a role. This exercise makes you reflect on every customer touchpoint.

Mapping this for your brand helps you understand where your content can be best served. Once you have the map down, then your content can be further tweaked and adjusted to reflect your audience and their journey status.

Implement & review your content marketing strategy

Now that you have three ways to brainstorm your strategy, the next steps are to document and implement it. With documentation, you’ll have a way to reference and steer your future content. If your strategy was to promote your blog posts on both social media and email newsletters but you find that newsletters are receiving a lot of engagement, you may look into increasing the send frequency or creating a subscriber list for only the blog.

Many content marketing calendars are overviews of content that’s planned for the year. They’ll often list the content, type, audience, customer phase and distribution channel(s), along with the publishing dates. This all-in-one calendar type is helpful for big picture planning.

Once you’ve drawn up the calendar, you’ll still need to listen and distribute it, and this is where social media plays a big role. A social media-minded content marketing strategy incorporates both social monitoring and publishing.

Markethive helps with both of these objectives. Through the Google calendar features, you can see when content is distributed and across which channels. For well-performing posts, Markethive makes it easy to republish the content with just a few clicks.

To monitor the topics your audience cares about, you use branded keywords and search options to see who’s talking about you and to curate content for redistribution. Content marketing doesn’t have to only include branded content. It also includes content that’s published about you or industry-adjacent news. Searching for topics in your industry in Advanced Google Search helps you easily identify & curate the content that your audience cares about.

Setup Google Alerts to keep you aware when others talk about your business and industry. Like Markethive and “Inbound Marketing”. Make sure you have a Disqus account, so you can engage blogs utilizing Disqus alerts and search for industries and blogs and articles that mention you.

In the end, content marketing strategies vary from business to business. The advice given here is meant to be a framework to begin your content marketing strategy, not as set-in-stone rules. As you begin this journey, you’ll find that some strategies or content don’t work for you and that’s okay. Having both defined goals and a plan in hand will go a long way in starting your strategy.


Thomas Prendergast
CEO Founder

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 


Chris Corey

A clearly defined Strategy

A clearly defined Strategy

“Strategy is defined as “a plan of action designed to achieve a long-term or overall aim”. Ven den Steen states, “strategy is the smallest set of choices to optimally guide (or force) other choices”. It clearly articulates the strategic objective, the current status and the potential roadblocks that may lead to failure.”

Everything you need for a clearly defined strategy!

Whether you are looking to establish a winning position for your business, find the right direction, gain further control or even put more time into the right things, strategy plays a big part in any successful business.

Successful businesses invest time working on their strategy and defining their sphere of influence. These businesses recognize the exponential return of working ON the business versus the incremental return of working IN the business.

Without working on your business, you will always be working in your business. Working on your strategy is working on your business.

A clearly defined strategy :

  • Helps you understand who and what you say no to

  • Clearly defines the market you will play in

  • Establishes activities that differentiate you from the competition

  • Drives sustainable growth

  • Blocks your competitors

  • Builds a strong culture that can deliver on your brand promises

  • Helps make high level decisions easy

At this stage you could be thinking your current strategy doesn’t stack up against these criteria, and in reality, it probably doesn’t. Not many do – we know this from experience. If that is the case then it is time to review, if not recreate, your strategy.

Building a winning strategy is very rewarding to any business however it takes time, structure and unbiased thinking.

To facilitate a strategic plan on your own, a business would need to:

  • Align and block out the calendar

  • Book a suitable setting that creates creative thinking

  • Find an experienced facilitator

  • Get the senior leaders of the team together

  • Create the agenda of the day

  • Create momentum into the day with thinking prior to the day

  • Build a structure that ensures an outcome

  • Create a simple framework for delivery to all staff once created

  • Ask thought-provoking questions that haven’t been asked before

  • Use examples that have worked for other industries

  • Choose the best solutions for the next steps

And then once completed:

  • Clean up and wordsmith the strategy

  • Develop a plan to implement the strategy

  • Set and align priorities to the strategy

  • Deliver the finished product to the whole team

  • Bring the strategy to life by talking to it and refining it each month

As you can see, strategic planning takes a great deal of time and effort. It also explains why most businesses don’t spend the time needed to work on their strategy. My advice is to take the time needed and get it right. A clearly defined strategy is extremely important for any business, don't let it be the Achilles of your business.

At Markethive we mentor our subscribers by providing leadership and tutorials with hands-on strategic investigations and analytics. We call it collaboration and you are invited to work with us to learn these important skills.


Thomas Prendergast


Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Chris Corey

Get the Alexa Toolbar Extension for your SEO

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

One of the worst toolbars is Alexa’s. It slightly slows down browsing, it’s Spyware (Spybot Search and Destroy will remove it unless you tell it not to), and it has an unremovable icon link to Amazon?

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s not the “pop-up blocker” – we already had one of those – right? And it’s not that it displays related links, site contact info or site traffic stats – although that’s not completely worthless I guess. . .

It’s simple. The Alexa “spyware” toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does Google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the Googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa toolbar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plugin for Internet Marketers.

Install Alexa Tool Bar


Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Chris Corey

How To Define Your Target Audience

How to Define Your Target Audience 

“One of the biggest mistakes that novice personal branders make is trying to appeal to everyone. Think about the game of darts: You have to aim in order to hit the board. (If you let your darts go without aiming them, you probably won’t be very popular.) If you hit the board, you score. And if your aim is very good and you hit the bull’s eye, even better!”

Susan Chritton (@SusanChritton), Personal Branding For Dummies

You know that defining a target audience is a business best practice. But defining a target audience is a best practice for anyone that needs others to give them something. It might be a salary, an investment or money in exchange for a product or service. Whenever you need something from someone you go through at least some of the steps in defining a target audience.

We go through the target audience process even at an early age. Think back to when you were a kid. When you wanted a treat you went through the target audience process. You knew that your dad probably wouldn’t be the one to approve your request so you went to your mom and you made sure to catch her in the right mood.

That’s an example of defining your target audience. It’s a basic example, but businesses go through that process so they have more success. It doesn’t make sense to try to please everyone. Your time, energy and money are better invested in a target audience. And that goes for defining the target audience for your personal brand too.

In this chapter we’re going to take you through the steps you’ll need to follow to define the target audience for your personal brand. We’ll cover a few of the basics, but we’ll also include more advanced steps for making sure you’re targeting the exact people that can help you achieve your goals.

Building Relationships: Give A Lot To Get A Lot

We asked Yaro Starak of the following question:

If you were building an online presence from scratch today, what 3 things would you consider to provide the biggest ROI on your time and money?

The items on his list were focused on the idea of an audience:

In terms of ROI, the most important three things if I was starting from the beginning are

  1. I’d first focus on establishing a crystal-clear empathy with the audience I was planning to serve, so I know what their problem is, how they feel about it and what they currently do to try and solve it. The best way to learn this in my experience is in person, over the phone or a distant third is via monitoring discussions in groups, blog comments, forums, and social media.

    If I don’t do this step well, I won’t have an audience or make any sales down the line, so it’s the vital first step for ROI.

  2. Once I know my audience I would craft a clear offer based on the position I want to take within an industry and focus on making sales as soon as possible. In my case, since I know blogging and email marketing, that offer would be reflected in the new blog and newsletter opt-in form I would set up, as well as the email sequence and blog posts that follow. All these things lead people to the product or service I was selling so I could attract buyers.

    I want to know I have buyers before I build out the rest of my platform and cement my brand.

  3. Assuming I’ve done these tests and I know I have a buying audience, then my focus is simple – improve traffic and conversion. I expand what is already working, add more traffic sources, make more offers and run split tests to improve results.

This guide is about building your personal brand so it’s naturally going to focus on what you can do to help yourself. There is nothing wrong with wanting to improve your status in life and achieve the goals that will make you happy.

But for this chapter, the focus shifts a bit to building relationships with your target audience. Relationships are essential to living a fulfilling life. In fact, studies have shown that we need people to be well and to thrive. Without people, all the money in the world wouldn’t make you happy.

The cliché in the world of relationships is: You Get What You Give. We all focus on our families and ourselves. It’s natural and it’s okay, but if in order to have good things come to you, such as quality professional relationships, you need to give to the people that you want to connect with.

We’re going to go through a step in this chapter where you will focus on the motivations of your target audience. The reason for this is for you to focus on what others want from you. Once you know what that something is you can give it to that person and show that you have their best interests in mind.

In life and in business, when you help others achieve their goals they’ll be more likely to help you achieve yours. You want something from your target audience, but in this chapter, you’ll only get what you give.

The Person That Will Pay You

There are basically three people that fit into your personal brand’s target audience:

  • The Person That Will Pay You

  • The Person That Influences The Person That Pays You

  • Your Supporter

The first person on the list, the one that pays you, is your main focus. This might be your current boss or your next boss. It might be the target customer of your current business or your next business. It could also be an investor or a bank.

When you have your vision and you have a good idea of the person that will pay you and help you get to your goal. These next steps will take you through the necessary process of refining your target audience to make your brand implementation more effective.


(Boss, Investor, Client, etc.)

OK, we have laid out a path to your ultimate career goal. There are steps along the way to help you achieve that goal and along that path, there will be people that will determine if and when you can take it to the next level.

If you’re looking to reach an executive level with a company then the person that decides how you move up in the business is each of your bosses along the way. For example, you might start as a sales associate. Your target audience is your immediate superior or the lead salesperson in your sales team or division.

Identify the person that is in charge of the next step in your career. It might be an investor. It might be a client. Or it could be the boss we just mentioned. It could be a specific person that you have in mind or it could be the vision of a person. Whatever it is, identify that person and move to the next step.


Next, create a complete description of the person. Marketers and business leaders do this all the time with their customers. They put comprehensive descriptions together of their target customers to create detailed, vivid images of the exact person their employees will think about when making every decision in the business. Now, you will do the same with your target audience.

Open a document and start writing the description. Include things like:

  1. Name

  2. Age

  3. Gender

  4. Job Description

  5. Hobbies

  6. Etc.

Go into extreme detail. Talk about the daily tasks the person does at their job. Talk about they do on the weekends with their family and friends. The more details you can include the easier it will be for you to target this person as you implement your personal brand strategy. Go as far as including a photo of the person. If it’s a real person, find their photo. If it’s not a real person, find a photo online that fits your vision and include it in the profile.


(Professional And Personal)

As you build the profile of your target audience you’ll get inside their head and figure out their motivations. This is important because, as we said earlier, when you know what this person’s motivations are you can help them achieve their goals as a way to achieve your own goals (you get what you give).

For example, if your target audience is your current boss, the sales team leader. Their motivation might be two-fold: 1) move up to the next position in the business, which is probably regional sales manager or a similar position and 2) more free time to spend with his or her growing family.

Knowing these motivations, you can help your boss achieve his or her goals. You can lead new initiatives to increase sales across the team. You can improve the efficiencies of processes to cut down on time spent in the office.

Another example, your target audience is your next new client. Your client’s motivation is to grow their business, which means more sales and more profit. If you can help your client achieve those goals they’ll be happy to pay you for your products and services, which helps you achieve your goals (you get what you give).

Identify the motivations of your target audience and from there you can identify your opportunities to help them and improve your position on the way to your ultimate goal.


Once you know what motivates your target audience it’s time to formulate ways to help them achieve their goals, thus helping yourself achieve your own goals. You can do this on your own, but another way to find opportunities is to go to your target audience and have a conversation with them.

For example, if you’re on the sales team and you want to help your boss, the sales team leader, achieve a sales goal, go to him or her and discuss what the goals are. Discuss ways that the team has succeeded in the past. Ask about any ideas the team has had recently for increasing sales. This conversation will bring opportunities to light and you’ll know exactly what you can work on to achieve results.


Next, leave the meeting and put together a game plan for taking the opportunities and achieving results. Look at the way others have done things before you. There is no reason to start from scratch. Look for examples within your company. Look for examples outside your company. Take the things others have done to achieve results. See if there is room for any improvements. Then start taking each step to achieve the desired results.

Once you’ve achieved the results you can go back to your boss and discuss the specific steps you made to help the team and to help him or her. This kind of specific improvement in your professional career is what will lead to you moving up and achieving your ultimate goal.

The Person That Influences The Person That Pays You

“When building your personal brand, the key point is that you should have a set of 10 to 20 influencers that you are targeting in order to extend the reach of your content and personal brand.”

Amanda Maksymiw (@AmandaMaks), Content Marketing Institute

The number one person that you’re targeting with your personal brand is the person that will pay you: employer, investor, client, etc. However, that’s not the only person in your target audience. The second person on your target audience list is the person that influences the person that pays you.

Influencers include any person that holds another person’s attention in some way. It might be a business partner. It might be an industry writer or an industry speaker. It could be a mentor, client or vendor. These people hold attention and influence the decisions that your number one target audience makes. And that’s why you need to pay attention to the influencers. If you can earn their trust, their approval then you can win them over and they can influence the person that will pay you.

We asked Pat Flynn the following question:

If you were building an online presence from scratch today, what 3 things would you consider to provide the biggest ROI on your time and money?

His response included a note about influencers:

  1. Free content that is obviously worth paying for.

  2. A product or software of my own that would serve my target audience by providing a solution to a very specific need.

  3. Free, higher-level help to influencers in the industry to start to build those important relationships.

  4. Here are the steps to follow to identify the influencers and win their approval.



There are a few ways to figure out the people that influence the person that pays you.

First, look at the social media profiles of your target. If it’s a real person you can look at theirs and if it’s not a real person you can identify a handful of people that fit your description and look at their social media profiles. You’re looking at the people this person is following or connected with. Twitter is a great indicator for this especially if your target is active on Twitter. The people they follow are people that occupy their attention. Also, look at connections on LinkedIn. These two social networks are usually the two most commonly used by professionals.

Facebook is no longer relevant in business.

Markethive is the new rising star of entrepreneurial professionals

Next, look for online publications that have readership demographics that match your target from the first section. Professionals usually have industry magazines and websites that they follow and subscribe to. The writers on these sites hold great influence over your target, but also pay attention to the people included in the articles. Industry publications often contain quotes, interviews, and mentions of people in the industry including business owners, managers, consultants, and others. These could also be influencers of your main target.


Create a description of each person that influences your target. Make a description for each of the important connections on social media as well as the people involved in the publications. These descriptions, like the ones in the first section, will help you to better understand who these people are and how you can earn their trust and get them to mention you when talking to your target.


Once you understand who the influencers are and where they are online you can put together your contact plan. This will be your way to connect with the influencer and help them with the things that motivate them.

The basics would include connecting on social media like LinkedIn and Twitter. It also includes following any blogs the people write or contribute to. Follow the blogs, comment on the articles and make yourself visible to the influencer.

The next step is to get more aggressive with the way you reach out to make connections with influencers. Now you’ll start using contact forms and emails to reach out and connect. You’re looking to build a relationship with the influencers so you can be top of mind when they’re influencing the person that you want to pay you.

Think back to the motivations discussion in the earlier section. You need to figure out what motivates these influencers. If their business peers of your target then find out what would help them make more sales. If they’re vendors then figure out how to help them get more clients or figure out how to help them improve their standing with your target. If they’re writers then figure out how to help them get more page views. When you know what motivates people, you have a better chance of making a connection.

Your Supporters

“In my Amazing Career Project coaching program and in my client work, I’m fortunate to witness first-hand hundreds of dreams and visions being birthed into the world – new products and services, new businesses launching, new books and films under development, new methods for teaching, leading, and educating, and more. There is so much creativity and innovation today in our world—it’s inspiring.

I’ve also seen many new inventions and ideas die on the vine without the proper support, encouragement, and feedback. The most important form of support that keeps an idea going and brings it into being is your support network—your “ambassadors”—people who believe in you without reservation and spread the word about the value and importance of your endeavors, and open crucial doors for you”.

Kathy Caprino (@KathyCaprino), Forbes

Finally, we have to remember your support team. These are the people that support you in your effort to move through your professional plan to achieve your brand vision. Supporters can include family members, friends, colleagues, co-workers, mentors and anybody that can offer support as you work your way to your vision.

The team is important because you can believe in yourself, but it’s good to have people providing reassurance when you get frustrated. It’s good to have people there to tell you the truth if they see something in your effort that they feel could be better. You’re only one person and without supporters, you won’t have all the tools necessary to achieve your goals.


(Markethive is designed to build and support your team along with collaboration and publishing. A huge advantage)

The first step is to simply identify your support team. We just mentioned some of the potential people that can make up your support team. Reach out to a select few that you trust the most. You want these people to be both support, but honest when dealing with you. You don’t want a group of “yes” people that only agree with what you’re doing and what you think is best. You want people that will challenge you and push you to be your best.

Chances are good that most of the people you reach out to will be open to your professional goals and they’ll be willing to help you. Let them know that it will require conversations and feedback on their part and that it will last for a long time. Most will agree, but don’t be offended if not everybody agrees to help.


Next, once you have a handful of people on your support team you tell them what your goals are. These are the goals you established in the first chapter of this guide. Share your plan with your support team so they can see your vision. Ask them for feedback on your goals. Some might question parts of your plan and that’s good. The purpose of the team is to challenge you and to provide different perspectives on what you’re trying to accomplish.


Next, set up regular updates with your support team. Monthly might be good for those closest to you, but it might be much for those that are less close. In general, quarterly or even every six months is good to keep your supporters updated.

You want to tell them how your progress is going. Tell them the specific things you’re working on and how it’s going to contribute to achieving your professional goals. They’ll give you feedback and encouragement, which will be important because you’ll run into setbacks along the way and knowing that you have people supporting you is great.

The updates will also keep you motivated. People can be motivated on their own to do well and you probably are, but it’s good to feel like you have other people watching you. This gives you an added benefit to keep moving forward, to keep working on those projects to make each step along the way.

Give Back To Your Supporters By Asking Questions

It’s not a one-way street with your support team. People want to help you, but to get the most out of the relationship you’ll need to reciprocate the efforts for them. They might also have goals for their professional life and you can work together to help each other reach those goals. You can be each other’s support team. You can offer advice, criticism and challenge each other.

Another common thing that professionals are doing today is setting up their own groups or boards. It might be a group of startup entrepreneurs that meet every quarter even if it’s a Google Hangout or something like Markethive’s collaboration groups where they go over the important aspects of each other’s businesses. They check-in with others and report on progress, but they also ask questions and get opinions on strategy. It’s a real help for professionals because you get input from successful people on what you’re doing and it also keeps you motivated because you want to do well each time you check-in with your group.


Thomas Prendergast
CEO Founder Markethive


Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Chris Corey

What Is Content Marketing?

What Is Content Marketing?

Useful content should be at the core of your marketing
Content is the core of Inbound Marketing

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Enter content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands

Research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

Here is just one example of inbound marketing “content marketing” in action:

Content marketing aka “Inbound Marketing” is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

  • Increased sales

  • Cost savings

  • Better customers who have more loyalty

Content is the present – and future – of inbound marketing

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, inbound marketing “content” should be part of your process, not something separate. Quality content is part of all forms of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.

  • SEO: Search engines reward businesses that publish quality, consistent content.

  • PR: Successful PR strategies address issues readers care about, not their business.

  • PPC: For PPC to work, you need great content behind it.

  • Inbound marketing: Content is key to driving inbound traffic and leads.

  • Content strategy: Content strategy is part of most content marketing strategies.

To be effective at inbound marketing (content marketing), it is essential to have an automated marketing system that embraces and enhances your marketing strategy. Join Markethive to learn what questions to ask and how to develop your strategy.

What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers?

If you are intrigued and ready to learn more, we can help. Here are a few effective ways to engage:

New to inbound marketing? Join Markethive where we deliver printed, video and live educational seminars to get you acclimated and up to speed.

Need an inbound marketing strategy?
Check out our blog @–inbound-marketing-strategy-in-24-hours


Thomas Prendergast
Chief Marketing Officer


Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 


Chris Corey

Swipe It 420 is a BlockChain based solution for the Medical and recreational Cannabis industry

Swipe It 420 is BlockChain based solution for the Medical and recreational Cannabis industry. We offer despensories a solution to help with Seed to sale tracking, Cannabis POS Solution, as well as the ability to conduct transactions using all four major card brands. With the relationships set up with Green Box POS and Mtrac solutions conducted over their Pantented process within BlockChain.

U.S. cannabis companies are forecast to bring in as much as $10 billion in retail sales this year, according to the Marijuana Business Factbook 2018. But much of that money will go unbanked by financial institutions wary of possible sanctions for servicing businesses considered federally illegal.


However, as more states legalize cannabis, regulators and lawmakers are scrambling to address the banking issue. Proposals around the country include:


Privately funded banks just for the marijuana industry.

 “Closed-loop payment processing systems” that would function similarly to prepaid debit cards.

A state-owned bank.


A significant challenge is that banks that serve marijuana businesses – both recreational and medical – must follow a complicated patchwork of federal guidance, memos and costly compliance rules. Otherwise, they risk losing their charter.

That’s left many banks sitting on the sidelines, said James Thurston, a spokesman for the Ohio Bankers League.


“We do have many banks that have an interest in banking these businesses,” he said, “but as long as there remains this conflict with federal policy, they remain very reticent to go near marijuana businesses because there is just too much risk and work.”


Whether proposals being floated by lawmakers are the answer remains to be seen.


“The bottom line is that compliant cannabis banking requires full transparent supervision by a regulated financial institution,” said Nathaniel Gurien, founder and CEO of Fincann, a Manhattan-based payment solutions firm. “No solution is sustainable otherwise.”


Here’s a look at where some state banking proposals stand:


California wants banks just for the cannabis industry


Lawmakers in California will begin meeting this month to mull a proposal that would create privately funded banks just for the MJ industry.


In May, Senate lawmakers passed SB 930, a measure proposed by Democratic Sen. Robert Hertzberg that would create a state charter bank license for this purpose.


“The key goals of the bill are to start getting some of this cash off the street and to make it safer, easier and more efficient for government to collect it,” said Katie Hanzlik, press secretary for Hertzberg.


The state’s Department of Business Oversight would regulate the charter banks, and operations would be limited strictly to licensed cannabis firms and cannabis-related businesses.


The banks would be able to issue checks to account holders only to:


Pay state and local taxes and fees.

Pay vendors from California for goods and services provided to cannabis businesses.

Pay rent.

Purchase state, local bonds and debt instruments.

The measure is headed to the general assembly and will likely be referred to committees that meet throughout the month.


Ohio’s closed-loop payment plan stumbles


When Ohio’s first medical marijuana laws went on the books nearly two years ago, lawmakers touted plans to launch a “closed-loop payment processing system” that would function much like prepaid debit cards.


Under the legislation, medical marijuana patients and caregivers would have been able to deposit money to an account held by the state’s general revenue account.


Medical marijuana dispensaries, growers and testing facilities would also have accounts to pay bills, employees, buy products and pay taxes.


But that measure was voted down in committee in May, much to the appeasement of Ohio bankers.


“We were very skeptical from the beginning,” said Thurston of the Ohio Bankers League. “We knew Colorado had tried a similar approach, but it basically came down to the legal opinions that this system would put the state in direct conflict with a bunch of federal laws.”


The proposal’s failure in Ohio should be a signal to other states, Fincann’s Gurien observed.


“The challenge now is primarily just to get the word out so states stop wasting their time and resources on unfeasible public bank proposals and unsustainable short-term payment workarounds,” he said.


Banking woes in West Virginia could delay MMJ program


In West Virginia, the cannabis banking conundrum could force regulators to pump the brakes on the launch of the state’s newly adopted medical marijuana program, which is supposed to be underway by July 1.


Banks that work with the state “are unwilling to accept medical cannabis funds,” according to a May 10 letter from state Treasurer John Perdue to Gov. Jim Justice.


Perdue has proposed that legislators consider adopting either a closed-loop payment system or open a state-owned bank that would be operated by the state Treasurer’s office. Both options require legislative action.


Perdue noted in his letter that “each of the options are complex and have positive and negative attributes.”


Neither Perdue nor officials in Justice’s office could be reached for comment.


Michigan regulators hunt for help


Michigan’s newly regulated medical marijuana program has yet to fully launch, but regulators have said they want to keep the new businesses from operating on an all-cash basis.


In April, the chair of Michigan’s MMJ licensing board, Rich Johnson, said the state would begin meeting with vendors that offer payment solutions.


Among other groups, state regulators have said they plan to meet with the Michigan Bankers Association, Community Bankers of Michigan and Michigan Credit Union League to discuss “the needs of the banking industry in order to feel comfortable establishing business relationships” with cannabis firms, said David Harns, a spokesman for the state’s Department of Licensing and Regulatory Affairs.


Those meetings, however, have yet to be scheduled, Harns noted

Chris Corey


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Chris Corey