VR Firm Magic Leap Seeks Blockchain Engineers for User Data

VR Firm Magic Leap Seeks Blockchain Engineers for User Data

                                

Virtual reality (VR) startup Magic Leap is seeking blockchain engineers

according to recent listings on employment website Greenhouse. The firm is looking for a senior blockchain architect and blockchain engineers. Among the duties listed for the senior blockchain architect position, the individual will be “planning and execution of a portfolio of blockchain, smart contract, and Ricardian contract technologies in support of the implementation of our Lifestream business function.”

In a recent interview with VR industry publication UploadVR, Magic Leap CEO Rony Abovitz said that Lifestream is: “all the data that you experience and the data of the world around you and how that needs to be protected…” At a conference last October, he noted the importance of protecting the data set, which he characterized as critical.

The job listing seeks an individual with experience in the Red Belly and Hyperledger blockchain frameworks and experience with Java, Node,js, Python or Go. Magic Leap also prefers that the engineer has experience writing smart contracts for blockchain networks like Hyperledger Fabric, Hyperledger  Sawtooth, Ethereum and Corda. Magic Leap has grown significantly since its inception in 2010. Crunchbase reported last year that the firm is the top-funded VR startup on the market, having aggregated 41% of VC funding in the VR market worldwide in 2018.  

Earlier this month, Ethereum-based digital asset tokenization startup Enjin announced that it will launch a Software Development Kit for the Unity game engine, which supports VR and augmented reality app development.

Article Produced By
Aaron Wood

Aaron Wood is an editor at Cointelegraph, with a background in energy and economics. He keeps an eye on Blockchain's applications in building smarter and more equitable energy access globally.

https://cointelegraph.com/news/vr-firm-magic-leap-seeks-blockchain-engineers-for-user-data

Chris Corey

US Justice Dept Convicts Two Romanians of Cybercrimes Including Cryptojacking

US Justice Dept. Convicts Two Romanians of Cybercrimes Including Cryptojacking

                                 

A federal jury has convicted two Romanian alleged cybercriminals

of spreading malware to steal credit card credentials and illicitly mine cryptocurrency, an announcement from the official website of the United States Department of Justice revealed on April 11. The malware allegedly spread by the suspects was reportedly used for cryptojacking and to steal credit card and other data that the suspects would have sold on darknet markets and used to engage in online auction fraud. As the Justice Department press release reports, Bogdan Nicolescu, 36, and Radu Miclaus, 37, were convicted after a 12-day trial. The two individuals were charged with wire fraud, conspiracy to traffic in counterfeit service marks, aggravated identity theft, conspiracy to commit money laundering and 12 counts each of wire fraud.

The two are scheduled to be sentenced on August 14 this year in the Northern District of Ohio. The activity was allegedly conducted as a “criminal conspiracy” from Bucharest, Romania, by the aforementioned suspects and another person who pleaded guilty. The malware itself was reportedly developed in 2007 and then spread via emails posing as legitimate communications from entities like Western Union, Norton AntiVirus and the Internal Revenue Service.

As the press release explains, the recipients that clicked on the attached file in such an email had malware installed on their devices. The malware also harvested email addresses from the contact lists of the victims. The infected computers also reportedly registered over 100,000 AOL email accounts that were used to spread the malware further with millions of emails sent to the stolen addresses.

The virus also purportedly redirected traffic to major websites such as Facebook, PayPal, eBay to a near identical version meant for phishing to obtain access credentials. The stolen credentials were reportedly used to rent server space, register domain names and pay for anonymization services. Lastly, the report also specifies that the case was jointly investigated by the U.S. Federal Investigation Bureau and the Romanian National Police.

As Cointelegraph reported earlier this week, Bitcoin (BTC) wallet service Electrum is facing an ongoing Denial-of-Service attack on its servers and users have reportedly lost millions of dollars. In a report from last month by AT&T Cybersecurity, it was revealed that cryptocurrency mining is one of the most observed objectives of hackers attacking businesses’ cloud infrastructures. At the end of March, news broke that a new strain of Trojan malware for Android phones is targeting global users of top crypto apps such as Coinbase, BitPay and Bitcoin Wallet, as well as banks including JPMorgan, Wells Fargo, and Bank of America.

Article Produced By
Adrian Zmudzinski

Adrian is a newswriter based out of Pisa, Italy. He's passionate about cryptocurrency, digital rights, IT, tech and futurology and likes to think about the future in a positive way.

https://cointelegraph.com/news/us-justice-dept-convicts-two-romanians-of-cybercrimes-including-cryptojacking

Chris Corey

The Cash Discount

Internet Fraud

Internet fraud is the use of Internet services or software with Internet access to defraud victims or to otherwise take advantage of them. Internet crime schemes steal millions of dollars each year from victims and continue to plague the Internet through various methods. Several high-profile methods include the following:

  • Business E-Mail Compromise (BEC): A sophisticated scam targeting businesses working with foreign suppliers and companies that regularly perform wire transfer payments. The scam is carried out by compromising legitimate business e-mail accounts through social engineering or computer intrusion techniques to conduct unauthorized transfers of funds.
  • Data Breach: A leak or spill of data which is released from a secure location to an untrusted environment. Data breaches can occur at the personal and corporate levels and involve sensitive, protected, or confidential information that is copied, transmitted, viewed, stolen, or used by an individual unauthorized to do so.
  • Denial of Service: An interruption of an authorized user's access to any system or network, typically one caused with malicious intent.
  • E-Mail Account Compromise (EAC): Similar to BEC, this scam targets the general public and professionals associated with, but not limited to, financial and lending institutions, real estate companies, and law firms. Perpetrators of EAC use compromised e-mails to request payments to fraudulent locations.
  • Malware/Scareware: Malicious software that is intended to damage or disable computers and computer systems. Sometimes scare tactics are used by the perpetrators to solicit funds from victims.
  • Phishing/Spoofing: Both terms deal with forged or faked electronic documents. Spoofing generally refers to the dissemination of e-mail which is forged to appear as though it was sent by someone other than the actual source. Phishing, also referred to as vishing, smishing, or pharming, is often used in conjunction with a spoofed e-mail. It is the act of sending an e-mail falsely claiming to be an established legitimate business in an attempt to deceive the unsuspecting recipient into divulging personal, sensitive information such as passwords, credit card numbers, and bank account information after directing the user to visit a specified website. The website, however, is not genuine and was set up only as an attempt to steal the user's information.
  • Ransomware: A form of malware targeting both human and technical weaknesses in organizations and individual networks in an effort to deny the availability of critical data and/or systems. Ransomware is frequently delivered through spear phishing emails to end users, resulting in the rapid encryption of sensitive files on a corporate network. When the victim organization determines they are no longer able to access their data, the cyber perpetrator demands the payment of a ransom, typically in virtual currency such as Bitcoin, at which time the actor will purportedly provide an avenue to the victim to regain access to their data.

Frequent instances of Internet fraud include business fraudcredit card fraudinternet auction fraudinvestment schemesNigerian letter fraud, and non-delivery of merchandise. For information on the most common complaints and scams, see the annual reports of the Internet Crime Complaint Center (IC3), a partnership of the FBI and the National White Collar Crime Center. Also see its information on Internet Crime Schemes and its Internet Crime Prevention Tips.

Use our online tips form or the IC3 website to report potential cases of Internet fraud.

Copied From FBI.gov

Chris Corey

How to create a MHV wallet on Raisexio exchange

How to create a wallet on Raisex.io Exchange

You have probably heard that the Markethive Consumer Coin (symbol: MHV) has been listed on the Raisex.io exchange.

So that means that MHVs are tradable on that exchange.  MHVs are paired with BTC, ETH, & USDT.

Click here to use Markethive's referrer link to open your account.

After creating an account on RAISEX.IO, it is real easy to create a wallet on the exchange for MHV.

First, login to Raisex.io

Click on Wallet and Search for MHV

Then click on deposit and it will create a MHV wallet address for you.  

This sets you up to be able to buy & sell MHV.  You can use BTC, ETH or USDT to trade MHV.  Always generate the wallet first before trading MHV.  Without a MHV wallet generated, the funds are phantom, and if wallet is generated later, funds could disappear. 

To BUY MHV go to TRADE page. 

In the BUY form, the first field (maerked with "MHV") you put the totoal number of MHV coins you wish to purchase

In the next Price field, you put how much per MHV you are willing to pay in BTC (for this example, if you are purchasing MHV/ETH, you put price in ETH…)

Then you hit the GREEN buy button.  You should see your buy order post under the MHV volume/price graph, under BUY ORDERS.

To Sell MHV you use the SELL side of the form and following the same instructions.

Here are some additional notes;

  • You have to purchase MHV using BTC, ETH or USDT. 
  • To withdrawl MHV to another wallet you will have to pay the fees in ETH
    • The fee for all token ERC20 is in ETH (fee 0.007 ETH)
      • Generate Ethereum Wallet
      • Deposit funds Ethereum
      • Request withdrawal MHVs
  • You do not need to KYC unless to want to withdraw from Raisex's;
    • KYC is easy to achieve, upload:
      • Passport or Identify Card – MUST BE A PHOTO TAKEN IN JPEG or PNG formats – NO PDFs
      • Proof of Address (Bank Statement or Utility Bills) – MUST BE A PHOTO TAKEN IN JPEG or PNG formats – NO PDFs or SCANS.  Bill must be less than 3 motnhs old.
      • Take a Selfie with you holding your passwort and a sheet of paper with "Raisex" and the current date written on it (handwritten).  JEPG or PNG – NO PDFs
  • Transfer of MHVs out of Markethive.com is coming soon.

Here is a link to Raisex's FAQ; https://raisex.io/FAQ

 

 

 

Chris Corey

The Story Board The Conclusion

The Story Board.

Coming together to produce a methodical, effective approach to content marketing.

I put this at the end, because it should be at the beginning, but is the most important element in build an Inbound Marketing campaign. Email is the most effective tool, and when enhanced with the blog, is uber effective. 

So let’s start with the visualization of your campaign. The Story Board

When you set out to write a new piece of content, you probably start with an outline. What’s the key message? What are the supporting points? How will you tie it all together?

Outlines can be incredibly helpful for setting out the skeleton of your content and planning for successful execution.  

But modern content creators aren’t just writing–we’re creating videos, SlideShares, webinars, infographics and more–and an outline isn’t always enough.

Even for written pieces, we need to be able to visualize our content and walk through the story we’re trying to tell before we start creating.

The solution? A storyboard.

Why Storyboards Work

Martin Scorsese said of storyboarding: “Storyboards are not the only means of communication for what I imagine, but they are the point where I begin.”

First developed at Walt Disney Studios in the 30s, the storyboard is a basic system of organizing and planning visual thoughts. A storyboard is usually set up as a series of blocks that will proceed one after the other in the final film or animated story.

Just like in the movie business, storyboarding for content is a useful way to start the creative process. The blank page can be intimidating for anyone; the structure of storyboarding gives us a place to begin. With a rough outline of how the piece might end up, we can start brainstorming into each bucket and organize our thoughts in advance.

Storyboarding is great for:

  • Brainstorming
  • Setting out visual cues for a written piece
  • Boosting your content productivity

Storyboarding as brainstorming

There are a thousand different ways to brainstorm (or more). We all have a method that works for us, but I encourage you to try storyboarding.

For me, storyboarding is a form of visual freewriting that lets me get all the important “scenes” of my content down to be organized later.

When I’m working on a new piece, I have to really push myself to get words down on paper and not worry about how beautiful they look the first time.

It’s easy to forget the editing process is there to save me, to bring my boring, cliché, or worn out words back into the sunlight.

Storyboarding gives you the freedom to be messy in your first draft. The structure is there – you don’t need to worry too much about falling down the rabbit hole of an endless free-write.

Getting the visual story down

Another reason I love storyboarding is because of the power of visual storytelling. Great content creators strive to put as much visual imagery as possible in their work — it pulls readers in, holds their attention, and keeps them coming back for more.

But we can get lost in the words when we’re up against a deadline and just trying to get a draft out the door.

A storyboard, then, serves the purpose of encouraging visual thought before the words ever start flowing. When was the last time you drew a picture with your paragraphs?

Chunking out a longer piece of content into sections, then taking the time to draw out what those sections should evoke for your reader, goes a long way toward pulling that evocative imagery into your words.

Thinking with the “other side” of the brain is also a way to get creative juices flowing. Stuck in our content creation silos day in, day out can stifle the expansive, out-of-the-box thinking required to create remarkable content.

Take a half hour or an afternoon to sketch out your next content piece, and you might just find yourself happening upon ideas you never knew were lurking in the recesses of your imagination.

Storyboarding for productivity

Almost every content creator I know is strapped for time. Our to-do lists outweigh the number of hours in the day, and there doesn’t seem to be much of an end in sight.

Storyboards are a godsend from a productivity standpoint. Templating is one of the best paths to content efficiency–take a format that works and do it the same way every time. Reinventing the wheel for every new piece of content is a sure way to lose all track of your list of “to-do’s”.

You might consider developing a standard storyboard template for each type of content you create. For example, a blog storyboard might have one large frame up front, several smaller frames for each paragraph, and another longer frame at the end.

Whatever makes the most sense for your content engine, decide on the format and do your brainstorming, drafting, and editing within that context. You’ll be amazed by how much time you save by not having to rebuild the skeleton of your content every time, and how building upon that existing framework frees you up for some very creative productivity.

Get Started Storyboarding Your Content

To create a storyboard, use a storyboarding template, one of many storyboarding apps, a fancy Moleskine notebook, the popular StoryboardThat – or just a plain piece of paper. I like to create storyboard blocks using tables within Google Docs, but do what works for you!

For the brainstorming section, you’ll want to find a quiet place. My workplace is an open plan, so my “quiet place” usually involves headphones and Vangelis.

Then take the time to draw, sketch, collage, color or mind-map out your content. If you struggle with peppering sentence variety into your work, think about the different shots filmmakers use–close-ups, pans, establishing shots, etc.—and mirror those in your brainstorm.

When you start building out the first draft of your content based on your storyboard, keep those visuals really close to your heart. Powerful imagery is the secret to really engaging content

Finally, turn your storyboard into a scalable, repeatable content creation tool. Don’t just storyboard once–do it over and over, for any type of content you produce, to become more structured and methodical in your content creation.

Your productivity will thank you.

https://hub.uberflip.com/blog/storyboarding-content 

Thomas Prendergast
CEO and Founder

 

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Chris Corey

Continued Site Improvement

Continued Site Improvement

A continual improvement process, also often called a continuous improvement process (abbreviated as CIP or CI), is an ongoing effort to improve products, services, or processes. These efforts can seek "incremental" improvement over time or "breakthrough" improvement all at once.

Have you learned how to optimize your website for both SEO and conversions?

If not, your website isn’t working as hard as it should.

SEO and conversions might exist in separate parts of the marketing sector, but they’re inextricably linked.

If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers.

And a website optimized for conversions typically has better metrics, such as time on page and bounce rate, which means that Google might rank it higher.

The following tips and strategies will teach you how to optimize your website for both SEO and conversions so you get both of best worlds.

5 Reasons You Need to Optimize Your Website

If you’re not sure whether you need to spend the time necessary to learn how to optimize for conversions and SEO in tandem, there are plenty of reasons to set aside that time.

First, you need to know how they work together to create a leaner, more productive website.

Let’s look at five specific reasons to optimize your site immediately and to continually optimize your site as time passes.

 

1. Make your website useful for your specific audience

Marketers sometimes feel as though they’re at odds with Google. The search engine fails to rank their best content, for instance, or they see a huge drop in traffic after an algorithmic update.

In reality, though, your goals and Google’s are the same:

  • Serve up the best possible content for your audience
  • Create a positive website user experience
  • Prioritize content that offers significant value

You just go about it in different ways. Google’s analyzing millions of websites, while you’re analyzing your specific audience’s behaviors.

Google uses more than 200 ranking signals to decide which pieces of content appear on the first page of the search engine results. The algorithm pays careful attention to signs that a particular web page will give searchers the information they seek.

When you focus on SEO, you choose primary and latent semantic keywords related to search intent. You write content that people love to read and make sure you provide meta information to help Google better understand the copy.

If you optimize your website for conversions, you focus on guiding visitors toward a specific goal, whether it’s joining your email list or buying one of your products. Just like Google, you want to give your audience exactly what those consumers want.

Knowing how to optimize your website for SEO and conversions simultaneously furthers both of those goals and creates a better relationship between your site and the search engines.

 

2. Grow your organic traffic

The average business spends about 1 percent of its total revenue on advertising. If your business rakes in $1 million per year, you might spend $10,000 on advertising.

While that might seem like a small percentage, it adds up. Some industries, such as retail, spend considerably more on ads.

Attracting organic traffic through SEO, however, is free. You have to pay to develop and promote the content, but that’s not nearly as expensive as pay-per-click.

When you compare the close rate between searchers who arrive at your site via organic search and those that come via paid ads, the results are illustrative. Organic search closes at nearly 15 percent, while paid search closes at less than 2 percent.

Invest your time and, if necessary, money into growing your organic traffic. It might take longer, but the results last longer and result in more conversions.

 

3. Capitalize on existing traffic

When people visit your website, you don’t want them to poke around and leave. Instead, you want to make a lasting impression and encourage them to return.

Learning how to optimize your website for conversions requires an understanding of the user experience. Figure out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action (CTAs).

If someone signs up for your email list, you can contact them at a later date with offers, incentives, and more. You can also encourage visitors to follow you on social, visit your product pages, and read your blog posts.

Capitalizing on existing traffic helps improve your conversion rate because a higher percent of your organic traffic will convert. You know what offers your audience will respond to and how to present it to them in an appealing way.

 

4. Force your website to work harder

Anyone can build a website — even a beautiful website — but far fewer can create a website that reliably produces conversions. After all, the average conversion rate across all industries is less than 2.5 percent.

You want your audience to convert at much higher rates. To do so, you have to study your audience closely and give them what they need and expect.

If you’ve done the research and applied the data to your site, you can expect a jump in conversion rates. The people who visit your site find what they need quickly and appreciate your brand for providing it. Brand loyalty results.

SEO always comes first, though. Without traffic, you can’t have conversions. Create a site with valuable, sticky content and plenty of opportunities for visitors to convert.

 

5. Give your audience what they want and expect

Imagine this scenario:

You have an e-commerce site that sells shoes. A customer needs a new pair of running shoes and conducts a Google search for the best shoes for runners. You’ve written a long, in-depth blog post about choosing running shoes, including brand recommendations and information for different types of runners.

The visitor reads the article. In the end, you have a lead magnet that offers a free sizing and fit chart for runners. All the visitor has to do is sign up for your email list.

You send the lead magnet immediately to the visitor. A few days later, you send out a coupon code for your online store along with images of running shoes. The customer realizes you have what meets his or her needs, and the discount incentivizes an immediate sale.

As you can see, SEO and conversion rate optimization work hand-in-hand. If you meet your audience’s expectations and help them find what they want, you’ll secure a customer.

 

How to Optimize your Website for SEO in 8 Simple Steps

If SEO and conversions go together, you know you have to start somewhere. Begin by boosting the SEO on your website so you draw more traffic.

The following steps will set you up for success in terms of SEO. You can then turn your focus to conversions while continuing to update and release new content.

 

1. Analyze all of your website data

One piece of data by itself might not tell you anything, but when you collect lots of data, you start to notice patterns.

If a few people visit your site and fail to click on your CTA, you might not have a problem.

However, if a large percentage of visitors ignore your CTA, you might need to make some adjustments.

User behavior reports and Google Search Console traffic data help paint a clear picture. User behavior reports, for instance, show you how people behave once they land on your site, while GSC data tracks key metrics, such as the number of sessions, number of unique sessions, bounce rate, and more.

Analyze the data for specific patterns. Referral sources can tell you a lot about your audience. How are people finding your site? Look for pages that get more traffic and more conversions than others. Reverse-engineer that page’s success to replicate it across your site.

2. Conduct thorough keyword research

Years ago, you could pick a keyword out of thin air, write a 300-word article, and rank for that keyword the next day. SEO doesn’t work like that anymore.

Tools like Ubersuggest help you find keywords related to your business and niche. Use it to find long-tail keywords that fit with your prospective customers’ user intent. Think about why they would search for a particular keyword and what they would hope to find on a page about it.

Start with a broad keyword. For instance, maybe you offer dog boarding, so you begin with a keyword like “dog kennels.”

Ubersuggest will provide you with a list of keywords that you can filter in several ways. You’re looking for long-tail keywords you can use to attract a specific audience.

Do this over and over again as you create more pages for your site. Write long, in-depth articles that provide as much information on the topic as possible.

3. Produce long and value-rich content

According to Buffer, the ideal length for a blog post is 1,600 words. That’s just a starting point, though.

Before you decide on the optimum length for your content, Google your primary keyword and visit the top 10 results in the SERPs. Are some of those pages longer than 1,600 words? Then yours should be, too.

Length isn’t everything. However, it sends a signal to Google that you’re providing more information. If lots of people spend a long time on that page — reading to the very end — you’re more likely to rank higher.

4. Optimize for on-page SEO

On-page SEO tells you how to optimize your website when you’re building specific pages. Factors like headlines, subheadlines, URL slugs, and meta tags fall into this category.

Use your primary keyword in your headline, preferably as close to the beginning as possible. It should also appear in the slug and at least one subheadline. Throughout the body copy, aim for .5 percent to 2.5 percent. Try not to go over the higher end to avoid looking like a keyword stuffer.

Sprinkle your primary and related keywords throughout your body copy, subheadlines, and image alt text. Include plenty of context for each so Google accurately understands what you’re talking about.

5. Optimize for off-page SEO

Off-page SEO — also called off-site SEO — refers to the ways in which you optimize your website via external means. Guest blogging, social media activity, influencer marketing, and brand mentions can all improve your site’s SEO.

We’ll talk specifically about backlinks a little later, but links, in general, can make a big difference in SEO. You don’t want to get links from small, low-authority sites. They won’t help (and they can hurt). Instead, you want to target well-respected publications when researching backlinks.

6. Optimize the website for mobile

With more and more people accessing websites via mobile devices, you don’t want to leave those potential conversions out in the cold. Furthermore, Google has launched the mobile-first index, which means you might rank better if you focus on mobile friendliness.

Responsive design offers the easiest solution. You can download free and premium WordPress themes that have responsive design built in, which means you don’t have to worry about adding any extra code.

7. Speed up the pages

Page speed matters when it comes to both SEO and conversions.

If you visit a website that takes forever to load, you’ll likely click the “back” button and look for something else. Similarly, if you’re filling out a form that refuses to submit due to slow speed, you’ll eventually give up.

Google’s PageSpeed Insights gives you valuable insight into how fast your site loads across all devices and what specific things you can fix to make your site faster.

8. Get quality backlinks

Backlinks are a prime factor in helping your website rank better.

When high-quality sites link to yours, Google interprets the link as a signal of your site’s credibility. As you build a solid backlink profile, your pages will climb up the ranks.

Getting quality backlinks takes effort, but you’ll see results. Consider emailing influencers and other blogs in your niche. Share your article with them and point them to a page where you’ve shared a piece of their content.

Bonus SEO backlinks come from .GOV sites and .EDU sites. XSS – How to get 20 .gov links in 20 minutes @ MOZ.COM  10 Ideas For Getting .Edu Links @ Search Engine Journal

 

Can SEO Improve Your Website Conversions?

Now that we’ve covered improving your SEO, what happens to your conversions?

Can SEO Improve Your Website Conversions?
Now that we’ve covered improving your SEO, what happens to your conversions?

You won’t see results right away. Rankings take time to build, especially with the plethora of content that exists online, so you have to work hard to build quality content, attract backlinks, and establish credibility with Google.

However, you should start preparing for conversions now. If you know how to optimize your website, you can immediately see greater conversions even if you have low traffic.

SEO improves conversions by directing the right searchers to your content. If you make a page’s purpose clear, Google can rank it accurately based on search intent on the part of the consumer.

Additionally, writing longer, more value-driven articles increases the chances of a visitor converting. They recognize the value of what you’ve shared and become intrigued. As long as you present them with an attractive offer, you increase the chances of gaining conversions.

Optimizing Your Website for Conversions – Improve the User Experience

User experience simply means how people perceive your site relative to navigation and finding what they want. A good user experience leaves the visitor satisfied and appreciative.

To snag more conversions, focus on the smallest details. For instance, examine your homepage and identify every element, from your logo and top navigation bar to the widgets in your sidebar. If you removed one of those elements, would you harm the user experience?

If not, get rid of it. Focus on driving your traffic toward the action you want people to take.

 

Try User Behavior Tools to Analyze What Needs Improvement

Guesswork only goes so far when it comes to user experience. You might think an element on the page is necessary, but user behavior reports don’t bear that out.

Running user behavior reports gives you unique insights into what people do when they arrive on your website. Heatmaps, for instance, show you where the most clicking activity happens so you can position your most important elements on the page.

 

Conclusion

SEO can prove extremely complex, but knowing the basics will give you a running start.

Begin by collecting as much data as you can and conducting thorough research. Write content geared toward your audience, but make sure it’s better than your competitors’.

Create separate campaigns for on-page and off-page SEO. Make sure your site loads quickly on both desktop and mobile and that you’re attracting backlinks as much as possible.

Then figure out how to optimize your website for conversions so you don’t waste all that good traffic.

Focus on the user experience and the patterns you detect through user behavior reports. Over time, you’ll see traffic and conversions increase based on your hard work.

Furthermore, even older content can continue to work hard for you. Don’t discount your efforts as only relevant to the moment.

If you write solid evergreen content, you can attract traffic — and generate conversions — for years to come.

The majority of this report is from Neil Patel @ Crazy Egg.

 

Thomas Prendergast
CEO and Founder

 

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

 

Chris Corey

Social Media Analytics and Reporting Guide

Social Media Analytics & Reporting Guide

Markethive’s built-in analytics and metrics

Publishing content is important. But it’s also necessary to know how well your content performs and if your social media strategy is working. The only way to do that is to keep track of your social media analytics and equip yourself with the right tools and reports to do so.

Whether you’re completely new to the world of digging through social media data, or you look through Twitter and Facebook reports every day, you’re sure to get some value from these articles.

 

Getting Started With Social Media Analytics

There are a lot of different terms, reports, and metrics to know about when it comes to social media marketing. Looking at an engagement or competitor analytics report isn’t as valuable or helpful if you’re unsure of what you’re looking at. But not to worry. We’ve outlined some of the basics that will help you create and analyze your social media reports. How to Track and Understand Social Media Analytics @ Themanifest

 

The Metrics You Should Measure

You may be tracking a lot of different metrics, but which ones should your brand focus on? Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. In addition to knowing your top metrics, you also need to know where to find them. This guide will give you all the information you need. 10 Marketing Metrics You Should Always Measure @ Convince And Convert

 

Reach vs Impressions: Understanding Engagement Terms

Two of the most important metrics for marketers are reach and impressions. Together they paint a picture of the number of people that see your posts. Unfortunately, some marketers use the two terms interchangeably even though they’re not the same. Here’s the difference between the two, and how to track them.  Reach vs Impressions: Why You Need to Know the Difference @ cpcstrategy

 

Complete Guide to Hashtag Analytics

Hashtags are an important part of social media platforms like Twitter and Instagram. Learning how to properly use and analyze them can help you get a leg up on the competition. Hashtags make it easier for your content to be discovered and can get you more engagement. But you have to know which ones are the most effective. A Complete Guide to Hashtag Analytics @ SOCIALERT BLOG

 

Advanced Social Media Analytics

Once you have a basic understanding of the different metrics you can track, and where to find your data, the next step is putting it all into action. Data is useless if you’re not doing anything with it. In this section, we’ll go over some ways you can use social media analytics to improve your business. Social Media Analytics @ talkwalker

 

How to Measure Social Media ROI

Social media ROI is one of the most heavily debated topics in marketing. What’s the return on a Tweet? How are your Instagram posts impacting your bottom line? Social media ROI might not be as cut and dry as a paid search campaign or other “traditional” marketing channels. But calculating the value your brand earns from social is possible. How to Prove and Improve Social Media ROI @ HootSuit

 

Ultimate Guide to Social Media Competitive Analysis

Analyzing your competitors can provide insights into what your audience wants to see. You don’t have to copy their exact tactics, but there is plenty to learn from their failures and even some of their successes. But what should you look at when conducting a competitive analysis? Here’s a complete walkthrough to guide you through the process. The 5-Minute Social Media Competitive Analysis @ mention.com

 

Social Media Statistics & Trends

Knowing your brand’s stats and data is important. But it’s also helpful to stay on top of overall social media statistics and trends. 122 Amazing Social Media Statistics from Brandwatch

 

Top Social Media Trends

While the core pieces of social media remain consistent, the tactics and features of different platforms change. In order to be a more effective and efficient marketer, you should stay updated with the latest social media trends. Whether it’s live video, chatbots or other new trends, social is constantly evolving. 10 Social Media Trends from SearchEngineJournal

 

Social Media Statistics to Bookmark

What types of Instagram posts work best? How much video is watched on Facebook? Are millennials still on Twitter? Knowing the answers to these questions can help you make better decisions like which social media platforms are best for your brand. 15 examples (Instagram) to swipe @ VendHQ. 65 Social Media Statistic to Bookmark in 2019

 

Social Media Demographics for Marketers

Do you know who you’re targeting on each social network? Twitter, Facebook, Instagram, Pinterest, and other networks don’t have the same exact audience. It’s important to know the demographics of each network so you can cater your content and messaging to fit. Socialmediatoday.

At Markethive, collaboration, mentoring, our own tracking tools and education programs will quickly turn you into a marketing master.

 

Thomas Prendergast
CEO and Founder

 

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Chris Corey

Easy to Share Content How to Make Your Content Easy to Share

Easy to Share Content

How to Make Your Content Easy to Share

DO YOU have trouble getting your content shared?

There have been several studies lately that paint a downright depressing picture of how much content gets shared.

The good news is this doesn’t have to be you.

And given how low the bar is for getting shares, the tips I’ve outlined below can give you a serious edge.

Why?

Because so many marketers are so bad at getting their content shared, if you can become even decent at it, you’ll have a huge advantage.

The sad state of content shares

One of the biggest studies of content shares comes from BuzzSumo and Moz.

They found that half of all the content published gets eight shares or less.

Eight!

Guys – you can beat that just with your own social media sharing.

All that would take is:

1 Facebook share

1 LinkedIn share

1 Google+ share

5 tweets

That’s not hard to do.

But it appears a lot of people just aren’t doing it.

In another study of blogging, CoSchedule found that 77% of the bloggers they surveyed share their blog posts three times or less on social media.

1. RE-SHARE YOUR OWN CONTENT

In my example list from earlier, the eight shares I counted mostly included sharing content just once on each platform (except for the tweets, of course).

That’s a good start, but you don’t have to stop there.

Re-share your content.

Even a month after it’s been published.

This is especially important to do if the post did well from the start.

Tools like Meet Edgar or Buffer can make re-sharing very easy.

Re-sharing also makes it easy to save time managing your social media accounts.

Don’t worry about boring your audience.

On average barely 5% of your audience sees any of your posts.

So re-sharing them – even multiple times – just means more of your audience will see them for the first time.

If you are still on the fence about this approach, read our article on How You Can Reuse Your Content in 7 Ways to learn some best practices!

2. SEND EMAILS WITH YOUR CONTENT TO YOUR LIST

It’s wild how few people do this.

According to a survey by Scoop.It, only about 30% of marketers send their content via email frequently enough to make it matter.

Even though email marketing consistently outperforms social media.

So send a newsletter with links to your latest, greatest content!

Say you wrote a lengthy blog post, created a hilarious meme, and are launching a new contest in the same week – all of that is content worth sharing.

Write up an email and send it along so your subscribers so they are in-the-know.

As long as the content is worthwhile (I’m sure it is, right?) your loyal following will be happy to hear about it.

Bonus: Add social sharing buttons and pre-formatted retweets to your emails, too. Just like you would with blog posts or other content on your site.

3. ADD SOCIAL SHARING BUTTONS – WITH COUNTERS – TO EVERY PAGE

If you want people to share your content, you have to make it easy for them to share.

Otherwise, they won’t do anything.

So if you’re one of the few blogs that don’t already have social sharing buttons setup, go tie that down.

There are a ton of WordPress plugins and other tools and apps that let you set up social sharing buttons.

Social Warfare is a great choice.

So are Shareaholic, AddThis, and SumoMe’s social sharing app.

Once you’ve got those buttons set up, make sure they show the share counts to your site visitors.

Setting them up to show those counts will demonstrate to your visitors that other people liked your content enough to share it.

Of course, we still don’t have our Twitter share counts back. (Grrrr…)

But there are ways around that.

4. EMBED “TWEET THIS” CALL TO ACTIONS

A tweet this CTA is another spin on “make your content easy to share.”

This time it’s for pre-formatted tweets.

There’s a bunch of free plugins that let you do this easily.

My favorite is Click To Tweet.

Here’s what one looks like on the Convince and Convert blog:

5. ADD A NICE HEADER IMAGE THAT WILL SHOW UP WHEN PEOPLE SHARE SOMETHING

You know that content with images gets like twice the shares and re-shares, right?

If there’s no nice header image, people know they’re less likely to get their post-re-shared.

There’s a simple solution: Add a nice header image for everything you publish.

Ends up, this has some SEO benefits, too.

6. CREATE A REALLY BASIC “INFOGRAPHIC”

A basic “infographic” type graphic is great for visual sharing sites like Pinterest or Instagram

The more you can distill a post or other content into a simple visual, the more it will get shares.

Especially if you make it as useful as possible.

Take note: I’m not saying you need a full-blown infographic.

Those can be time-consuming and expensive to create.

Just a simple graphic will do.

Like this:

Not sure how to make even a simple image?

Check out Canva.

It’s designed for nondesigners.

7. DON’T TURN OFF THE COMMENTS ON YOUR BLOG

A lot of sites do this because they don’t want to manage comments.

If you’ve made that decision, please reconsider.

Comments are valuable – you want people to be leaving their feedback.

When people leave a comment they also tend to share the content they commented on.

And you get some nice SEO benefits.

Worried about spam comments?

I hear you – some sites get over a hundred of them a day.

But stop fretting and just install Disqus.

It’s a free WordPress plugin that will tame the tidal wave of spam comments.

8. CREATE CONTENT WORTH SHARING

Ask yourself: If you came across the content on your site, and you had no affiliation with it, would you share it?

If the answer is no, then you need to be publishing better stuff.

9. CONSIDER SOME PAID PROMOTION SERVICES

There’s advertising, of course.

That’s one way to get your content out there.

 

Consider Markethive, it is a social network of entrepreneurs who can subscribe their social accounts to your Markethive blog. Boom, massive sharing on steroids

Content sharing takeaway

Far too many bloggers and marketers are giving their content promotion short shrift.

And it’s costing them – twice.

First, all that work to create their content is lost, because so few people see it.

Then all those readers – and customers – they could have gotten by sharing their content aren’t ever reached.

So that business is lost.

The solution?

Try to spend at least as much time promoting your content as you did creating it.

Even if it means you have to publish a bit less often.

Now consider Markethive’s blogs subscribe

Markethive’s Blog platform WordPress plugin makes your WordPress a huge social share hub.

Markethive turns your content and marketing into a huge broadcasting system integrated with a large social network making social share turnkey, simple and impressive.

 

Thomas Prendergast
CEO Founder

 

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

Chris Corey

Multiple Chanels How to get started on your content marketing strategy

Multiple Channels – How to get started on your content marketing strategy

 

Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through.

Chances are that if you’re already using social media, then you are doing content marketing to some extent. The next step is to get a strategy in place. This guide will walk you through why having a content marketing strategy is important and different ways you can get started on your own.

What is content marketing?

To begin with, content marketing is taking any type of content (digital or physical) and purposefully sending it out to your audience. Adding a strategy to this means that you’ve thought about your goals, audiences and distribution channels.

A typical content marketing plan will answer the below questions:

  • Who is your audience? These are usually based on market segments and certain types of content will target specific segments.

  • What channels will you use?

  • What metrics will you use to measure success and ROI?

  • What resources do you have?

  • What pain points will you solve?

Types of content

There are quite a few types of content out there now with new channels being developed every year. Part of being a good content marketer is being able to learn new types and be open to experimentation. Relatively new to the scene is user-generated social media content that can be used as part of your strategy.

Here’s a non-exhaustive list to help you think about what type of content your company has access to:

  • Company blog posts

  • Branded blog posts

  • User-generated content like an Instagram post

  • Videos

  • Podcasts

  • Whitepapers

  • Case studies

  • Infographics

  • Photos

  • Webinars

  • Quizzes

  • Press releases

  • News and magazine articles

Types of channels

How will you get the word out about your content? You can publish all the white papers you want but no one will see them if you’re not talking about them. For some channels, the line between content and channel blurs. For example, email newsletters are an excellent way of promoting your branded content. But, some brands also include unique content in the newsletter’s body. There is no right or wrong way to approach this. If you find that mixing it up works for your company, then go ahead and do it.

Some common channels include:

  • Email

  • Social media

  • Pamphlets

  • Search engine ads

  • Website

The most common channel is email, with 82% of marketers reporting it as the most effective. This is not-so-closely followed by social media at 54% and website/blog at 51%.

What does this mean for you? If you’re just starting out, use this as a jumping point on where to focus your beginning efforts. Start with one or two channels and expand as you feel more comfortable.

What resources are available?

Before you start diving into all of the content possibilities, take a step back and look at what resources you have available to you. Are you a marketing team of one or ten? What skill sets are already on your team? Does your marketing budget have room to hire a professional content creator?

You shouldn’t get into producing videos if you don’t have the available skills nor the budget for a videographer. Keep in mind that time is also a resource. New content types take time to learn, experiment with and create.

Next, think about who can generate this content. Don’t limit it to only the marketing team. Your sales and support teams will know what pains the customer or business goes through, too. All of the departments should have some content ideas that can be developed.

Develop your content marketing strategy

There are many ways to get started in developing your strategy. Here, we’ll offer three ways to get started. It’s possible that you’ve done some of this work already. In that case, repurpose your previous research and put it to use here.

1. Define your goals & metrics

The start of any new strategy begins with knowing what goals you have in mind. In content marketing, multiple goals are common and are often matched with content types and channels. And for each goal, you’ll need to define metrics that are used to measure success.

For example, one of your content marketing goals may be to increase your trial signups. To do this, you’d plan on creating case studies that will be published on your website and shared via social media. The case study includes text, photos, a downloadable PDF and video. Your sales team will use the link to share success studies with potential clients and your social media team will use the different media formats to repeatedly promote the case study.

This content matrix from Ninetyblack provides a graphical guide to where content can fall. The matrix may look different for your business. Quizzes are usually designed to be entertaining and can be a useful way to spread brand awareness.

2. Audit your current content

What’s working for you now? If you already have some branded content, conduct a content audit to help you understand what has and hasn’t been successful. The audit should include the actual content links and distribution channels.

Perhaps you’ve produced a few videos but they’ve only been published to YouTube. You’ve found that the audience is receptive to the videos. At this point, you may notice that a few videos have call-to-action links in the captions that lead back to your website. These videos not only were watched but people clicked on them to learn more. This discovery could potentially lead you to add more links into your captions for more cross-channel promotions.

In a Content Marketing Institute’s 2018 trends report, B2B marketers credited content creation and strategy as the top two factors in their content marketing success. Note that for content creation, it’s specified to be higher quality and more efficient. Low-quality content doesn’t cut it anymore especially if your competition is also focused on content marketing.

If your content was mostly pushed through social media channels, performing a social media audit may be beneficial to you. This way, you can see what type of content performed well and duplicate the similarities.

3. Map your customer journey

Certain types of content work best at points of a customer journey. A helpful product troubleshooting video won’t be as interesting to a potential customer in the awareness phase as it is for someone who has already purchased. Being aware that it exists, however, may help move the decision along.

This Boston Interactive checklist shows the various content types that match a customer’s purchase phase.

Remember, though, that a customer’s journey doesn’t end at the purchase. Past the purchase point, there’s still retention and support that need content marketing, too.

Bright Vessel illustrates their version of a customer journey map, indicating where each department plays a role. This exercise makes you reflect on every customer touchpoint.

Mapping this for your brand helps you understand where your content can be best served. Once you have the map down, then your content can be further tweaked and adjusted to reflect your audience and their journey status.

Implement & review your content marketing strategy

Now that you have three ways to brainstorm your strategy, the next steps are to document and implement it. With documentation, you’ll have a way to reference and steer your future content. If your strategy was to promote your blog posts on both social media and email newsletters but you find that newsletters are receiving a lot of engagement, you may look into increasing the send frequency or creating a subscriber list for only the blog.

Many content marketing calendars are overviews of content that’s planned for the year. They’ll often list the content, type, audience, customer phase and distribution channel(s), along with the publishing dates. This all-in-one calendar type is helpful for big picture planning.

Once you’ve drawn up the calendar, you’ll still need to listen and distribute it, and this is where social media plays a big role. A social media-minded content marketing strategy incorporates both social monitoring and publishing.

Markethive helps with both of these objectives. Through the Google calendar features, you can see when content is distributed and across which channels. For well-performing posts, Markethive makes it easy to republish the content with just a few clicks.

To monitor the topics your audience cares about, you use branded keywords and search options to see who’s talking about you and to curate content for redistribution. Content marketing doesn’t have to only include branded content. It also includes content that’s published about you or industry-adjacent news. Searching for topics in your industry in Advanced Google Search helps you easily identify & curate the content that your audience cares about.

Setup Google Alerts to keep you aware when others talk about your business and industry. Like Markethive and “Inbound Marketing”. Make sure you have a Disqus account, so you can engage blogs utilizing Disqus alerts and search for industries and blogs and articles that mention you.

In the end, content marketing strategies vary from business to business. The advice given here is meant to be a framework to begin your content marketing strategy, not as set-in-stone rules. As you begin this journey, you’ll find that some strategies or content don’t work for you and that’s okay. Having both defined goals and a plan in hand will go a long way in starting your strategy.

 

Thomas Prendergast
CEO Founder

Deb Williams 

Markethive Entrepreneur

I am a Writer for the Market Network and Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

Chris Corey